In today’s digital marketing landscape, it’s imperative to recognize the unique ways in which different generations—Baby Boomers, Gen X, Millennials and Gen Z—engage with messaging (email, SMS, push) content. We’ll take a deep dive into these dynamics and how marketers can use data-driven strategies to effectively tailor their messaging to Gen Z. This presentation will explore actionable insights into crafting email content that resonates across generational lines, fostering enhanced engagement and conversion.

Key Takeaways:

1. Email Engagement for Gen Z: An overview of how frequently Gen Z checks their email and what content they prefer.
2. Gen Z Subject Line Strategy: Techniques for developing subject lines that appeal to the unique preferences for the youngest generation of consumers.
3. Optimizing for Gen Z Engagement: Tips for leveraging insights into the TikTok / Snap generation preferences to boost email open rates and conversions.

AGENDA

12:00 p.m. Welcome & Announcements

12:05 p.m. Workshop Begins

12:45 p.m. Q& A

12:57 p.m. Wrap-up

Our Speaker

R. J. Taylor, Founder & CEO, Backstroke

R. J. Taylor, the Founder & CEO of Backstroke, brings a wealth of experience from the intersection of email marketing and AI technology. His journey includes pivotal roles at ExactTarget, a leading email marketing platform that achieved an IPO and was later acquired by Salesforce for $2.7B. Following the acquisition, R. J. founded AI creative image optimization platform Pattern89, which was acquired by Shutterstock in 2022. With Backstroke, R. J. combines his deep understanding of customer messaging with advanced AI to offer marketers the next generation of email, text, and mobile marketing.

Tuesday, 13 August 2024

12:00 pm - 1:00 pm
This is an online event via Zoom. Meeting log-in will be emailed to attendees 2 days, 2 hours, and 10 minutes before the event.

REGISTRATION FEES

• AMA Chicago members: free
• Guests: $20
• Members of another AMA chapter: free
• Full-time students: free