The Museum of Sonoma County (MSC) is pleased to present CRUISIN’ in the Museum’s contemporary art gallery from June 22 – November 24, 2024. Working in collaboration with the Sonoma County Lowrider Council, an organization that supports and promotes the creative car culture that is a significant part of the Sonoma County experience, as well as other local clubs and solo riders, the exhibition will include custom lowrider cars, fashion, photographs, artworks, and more as a representation and celebration of lowrider culture and lifestyle.

A special feature of the exhibition is the artwork of Justin Favela, a nationally known mixed media artist who does large-scale installation sculptures in the piñata style, including full scale lowrider cars. His work references pop culture, art history, society, and cultural commentary. Favela is particularly known for his social practice in which he engages local students and community volunteers in the process of creating his unique works.

Sonoma County lowrider culture is so large and well-developed that there are 21 active lowrider car clubs in the county plus many independent riders. The clubs showcase unique and customized lowrider cars and have helped to create a sense of community and pride in the county, working to dispel negative stereotypes associated with lowriding and promoting a positive image of the culture.

Dates: June 22 – November 24, 2024