30+ Local Retail Shops, Live Music, Food Trucks, and Santa

West Michigan retail shops are uniting to bring you an unforgettable shopping experience to kick off the holiday season this year. Join us for a weekend of family fun! Net proceeds benefit Once Upon A Room, a cause close to our hearts.

Where over 30 local brick and mortar West Michigan shops come together under one roof! This is your ticket to discover one-of-a-kind gifts, support awesome local businesses, and dive headfirst into the holiday spirit.

What's in store:

SANTA: Santa will be joining us on Friday from 1p-6p with photos to purchase from Brick Street Studio

Shop Local Magic: Uncover treasures from our talented local shops, bringing holiday décor, home goods, women’s clothing, pet supplies, floral, spa/beauty/salon, Children's clothing, toys and much more! 

Little Elves Gift Shop: A special spot just for kids to pick out perfect, budget-friendly gifts for their family and friends. CASH-ONLY

Spread the Joy: 5% of all sales will brighten the lives of kids through "Once Upon a Room," a charity that decorates hospital rooms for children battling illness.

Gift Bagging:  “Once Upon a Room” will be bagging up your special purchases with a carefully curated gift bag, tissue and ribbon for $2.50 (a $7.50 value!) 

Little Elves Fun Zone:  We get it!  Kids need a break, we have special designated areas for kids to color, puzzle, dolls, trucks and more!

Entertainment:  Local choirs, bands, and the big man himself will entertain all of us as we shop this festive event. 

Food Trucks:  Yep, we’ve thought of everything!  There will be local food trucks with a seating area decked out for the season!

Holly Jolly Offers:  We want you to visit each one of us!  Each shop will be hosting a special offer just for YOU!  This may be a coupon for savings, a “free” something with purchase or maybe even a demonstration of some sort

Click here for Tickets