Bourbon Bash at Fourth Street Live!

The Bourbon Bash at Fourth Street Live! is scheduled from 9:30 a.m. – 1 p.m. Race participants can enjoy a sampling of bourbons from several Kentucky Bourbon Trail distillers. You can also enjoy Bearno’s Pizza, local craft beer, burgoo, vegetable soup and plenty of photo opportunities. The popular local band Louisville Crashers will perform.

Guest admission to the Bourbon Bash is $30 and can be purchased online during registration, at packet pick-up and on race day. Packet pick-up and race day purchases are cash or credit cards.

Urban Bourbon Walk

UBHM participants – and others wishing to join in a unique entertainment experience – can score a custom-made, collectible pin on our Urban Bourbon Walk. Visit one – or all – of the locations on Oct. 12. Runners who show their finisher’s medal and make a purchase can receive a custom pin. Each establishment will have a unique pin, so collect them all!

~Bearno’s by the Bridge
~Merle’s Whiskey Kitchen
~Patrick O’Shea’s
~Troll Pub Under the Bridge

Whiskey Row Walking Tour (Price per person $89)

New this year, participants can sign up for a two-hour bourbon walking tour. The tour takes you down Historic Main Street, where your guide will share a history of Bourbon whiskey production in Louisville, including Whiskey Row’s historic past. You’ll also learn what it takes to transform whiskey into Bourbon and hear about famous distillers—like Julian “Pappy” Van Winkle Sr., Evan Williams and others who made Louisville a major whiskey producer. The tour includes a stop by the Evan Williams Bourbon Experience, where you’ll enjoy a one-hour tour and Bourbon tasting. You’ll also stop at a second distillery for another sampling of well-known Bourbons. There are two tours available: Oct. 12 at 2 p.m. and Oct. 13 at 1 p.m. There is a maximum capacity of 20 people per tour.

Bourbon-themed dinners (Price per person $80, inclusive of tax and gratuity)

In 2024, you will have two restaurant options for your bourbon-themed dinners. Each restaurant will offer a 5 p.m. and 7 p.m. seating with limited availability. You must reserve your spot during registration; the deadline is Oct. 4, 2024.

8Up Elevated Drinkery & Kitchen

Located on the top of the Hilton Garden Inn Downtown Louisville, 8Up Elevated Drinkery & Kitchen draws you in with three distinctive experiences – a moody restaurant, a lively lounge, and rooftop bar. It offers locally inspired menus that showcase elevated American comfort food made from fresh, sustainable and organic ingredients.

Sway Restaurant

Located on the lobby level of the Hyatt Regency Louisville, Sway Restaurant features a unique farm-to-fork concept, as well as an open-air restaurant, and an inviting patio putting you in the action on 4th Street. Plus, it’s located at the UBHM finish line, so you’ll run right past it as you complete the race.

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