Glendale Releases Locals Guide And Interactive Map

City creates campaign to drive traffic to local businesses ahead of Super Bowl LVII 

Glendale Economic Development created a ‘Locals Guide’ campaign focused on driving visitors to local businesses during Super Bowl week and beyond. The city of Glendale engaged the public and local businesses to build the first ‘Locals Guide to Glendale’ ahead of Super Bowl LVII on February 12. The guide features winning businesses across 12 categories along with an interactive GIS map of all Glendale retail locations. 

“The locals guide is part of a larger economic development initiative through our enhanced business retention and expansion strategy,” said Economic Development Officer Christian Green. “The focus of this program is to provide a more robust engagement with local businesses. It also provides tools to increase their visibility at this and other events which occur in the city of Glendale’s growing Sports and Entertainment District.” 

Visitors may use the QR code located on fliers, posters and on murals at the Westgate Entertainment District and Arrowhead Towne Center to access the full list and map. Once on the website, the map will auto-geolocate and load a list of businesses in the surrounding area. Featured businesses from the ‘Locals Guide’ are identified with the football and crown logo. 

The campaign will also be broadcast on the Glendale hotels information channel featuring Glendale Mayor Jerry P. Weiers welcoming visitors to the city. At the end of the promotional video, the QR Code will be shown along with the Grow Glendale website to drive business professionals to learn more about doing business in Glendale by engaging with Economic Development. 

All other businesses will be listed with their address and contact information. Another key feature of the ‘Locals Guide’ map will be directional assistance. Users will have the ability to receive step-by-step directions from their location to each business at the click of a button. 

The selections were made through a two-step process. The first phase of the campaign engaged the community and local businesses in the nomination stage. Participants completed a brief survey where they nominated their top Glendale-based business in each of the categories. Nominations from the public determined the top five businesses in each category. The second phase consisted of a final vote from the community.

With nearly 1,000 unique voters, the final stage established the winners and two runners-up in each category. 

Businesses with the most votes received prominent placement in the guide. While the two runners-up in each category received honorable mentions. Winners earned bragging rights, a certificate of recognition and the privilege of being promoted directly to visitors and residents across various platforms. 

The final “Locals Guide to Glendale” will be available throughout the city. The guide is also available online at glendaleaz.com/localsguide.