The National Cereal Festival June 10, 2023!

National Cereal Festival June 10, 2023!

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

This family-friendly festival includes a variety of entertainment, live music, children’s activities, inflatables, and of course FREE cereal for all!

Schedule:

8am – 11:30am : FREE Cereal Breakfast along McCamly Street provided by Kellogg’s and Post Consumer Brands

8am – 12:30pm : Jumpers Adventure Area – BC Cargo Units

Kidz Zone – WMU Parking Lot

Bubble Station – Wave Square

Train Rides provided by Battle Creek Regional History Museum

8:00am : LIVE Music Performance by Brothers Proper – Festival Market Square

9:00am : Magic of Jonathon LaChance – Cereal King of Magic – Stage at Michigan Ave. & McCamly Street

9:45am : Elite Dance

10:00am : Magic of Jonathon LaChance – Cereal King of Magic – Stage at Michigan Ave. & McCamly Street

10:15am : Live Music Performance by Out of Favor Boys – Festival Market Square

11:00am : Magic of Jonathon LaChance – Cereal King of Magic – Stage at Michigan Ave. & McCamly Street

Photos with cereal mascots Sugar Bear and Tony the Tiger at Festival Market Square!

Date: June 10, 2023

Location: Various Venue

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