The epic street festival is once again back on the Big Yellow Day. Join us on the first Saturday in August for National Mustard Day, our annual homage to the King of Condiments. This familyfriendly event is planned, rain or shine, to bring you all the excitement of our traditional condimental food festival at the corner of Hubbard & Parmenter.

Schedule of Events

French's Music Stage
10:00 The Mustard Day Overture with The Blue Accordion
10:30 Opening Ceremony with Dr. Mustard, Dean of Poupon U
11:00 Continental Congress
12:15 PM Sand Hill Strangers
1:45 PM Red Hot Horn Dawgs
4:00 The BIG Mustard Day 50/50 Raffle Drawing (more info below)

Mustard Museum Family Tent
11:30, 1:15, 2:45 Kids Are People Too! (three interactive family shows)
11:00, 12:30, 2:15 Hubbard Avenue Diner Pie Walk

Food Glorious Food (and Drinks)
Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream
Usinger's Bratwursts and AllBeef Hot Dogs (sponsored by the National Hot Dog & Sausage Council)
"Holy Cow" Grilled Cheese Sandwiches featuring Cabot Cheddar
Hot Soft Pretzels (with mustard)
Ice Cold Beverages

Activities
Meet The Mustard Makers
Gorman Thomas (Stormin' Sauce)
Kevin Kelley (Kelley's Gourmet Stone Ground Mustard)
Lisa Stacy (Plochman's)

Mustard Marketplace
Souvenir Tshirts
Mustards Galore!

Fun
Meet the French's Mustard Mascot
Caricatures by Bernie Tennis
Face Painting

Games
French's Mustard Ring Toss
Plochman's Spinning Wheel of Mustard Fortune
Mustard Bowling
Lucky Mustard Dice
Fishing for Mustard
Feed the Curator
Mustard Cornhole
Mustard Pitch

Inside The Mustard Museum
See the World's Largest Collection of Mustard and Mustard Memorabilia
Enjoy MustardPiece Theater

Date:
August 3, 2024

Hours:
10am - 4pm

Location:
National Mustard Museum,
7477 Hubbard Avenue,
Middleton, WI 53562.

Click Here for more information