To provide top-quality custom framing at affordable prices and teach clients the needs and benefits of conservation framing

To represent the talent of local artists who don't or can't own their own galleries

To promote Northwestern Wisconsin's arts, heritage, and culture through the work ofNW Wisconsin's Heritage Passage

To raise awareness of the $15 - $18 million/year economic impact of arts and culture in NW Wisconsin through the a study called "Craftspersons and Artists in Northwest Wisconsin: Putting a Face on the Creative Industry".