The Fayetteville-Cumberland County Chamber of Commerce strives to improve quality of life by creating wealth, jobs and investment in our community.

Six years ago, the Fayetteville area was struggling economically. Time and again, the area had been frustrated in its attempts to recruit new businesses. It was plagued with an inability to articulate a unified vision for its future. Instead of repeating the same cycle of consultants that were not familiar with the area touting the newest "buzz practices" in economic development marketing, the community, turned inward and focused on the process of self-inspection.

A group of local community leaders spearheaded a plan to have the Office of Economic Development at the University of North Carolina pinpoint the area's greatest strengths and weaknesses and then work with the community to identify the best opportunities for the region's economic growth. The findings from those initial studies confirmed what most residents already knew, that Fayetteville suffered from a poor community image, fragmented territorial local leadership and underutilized military bases- the home of over 75,000 soldiers and dependents.