Mission:

To promote community prosperity by providing services and advocacy for our members.

Vision:

To be known as the premier leader and trusted voice for our members.

Principles:

Integrity 

We maintain a high level of integrity, ethics and respectfulness for each other and those in the community. We will be fair, candid, professional and honor our commitments.

Accountability

We will comply with all legal requirements for governance of our organization and be good stewards of the investments made by our membership.

Personal Growth

We will provide opportunities through programming and involvement for personal leadership development and citizenship.

Relevance

We will be an essential part of the community by upholding the commitment to growth and development of our organization, our staff members, our individual members, our businesses and organizations, promote tourism, as well as the communities we serve.

Leadership

We will be visionary and future oriented in our thinking, decision making and programming.

Innovation and Creativity

We will approach change and challenges in the market place as an opportunity to encourage an environment for innovation and to foster individual creativity.