About Us:

We're Sweet on Michigan

The National Cherry Festival, steeped in tradition, resonates Pure Michigan through and through. From bringing 'pure' local agriculture to the one of Pure Michigan's premier destinations; to hosting guests in one of Pure Michigan's most beautiful beach towns, the Cherry Capital of the World Traverse City, the National Cherry Festival is proud be one of Pure Michigan's brightest gems.

Mission Statement:

To celebrate and promote cherries, community involvement and the Grand Traverse region.

Vision Statement:

The National Cherry Festival will

Be recognized worldwide as a premier community celebration
Be respected as a vital civic organization that provides significant economic benefits throughout the Northern Michigan region and beyond
Create a diversified portfolio of quality events and programs that is financially sustainable