The Puerto Rican Festival Incorporated was formulated in 1969 for the express purpose of celebrating and recognizing the culture of Puerto Ricans. Puerto Ricans continue to be one of the largest growing Hispanic populations in New York State. This growth now makes Monroe County and the City of Rochester home to the second largest population of Hispanics in New York State.

The Puerto Rican Festival Incorporated sponsors a variety of events, which serve to share and celebrate Puerto Rican culture. The Puerto Rican Festival is the longest running cultural festival in the County of Monroe. The festival is an annual three-day event, which averages a daily attendance of 7,000 people of all cultures and ethnic backgrounds.