The museum was built by the Quintanilla family in 1998 in response to the thousands of letters mailed to them by fans expressing their desire to have Selena's memory shared with the public. The Quintanilla family offers the museum as a memorial to the achievements and life of their beloved daughter.

The museum is quickly becoming one of the top tourist attractions in South Texas. It continues to attract a steady flow of visitors from throughout the country and around the world. Eager to experience the city that Selena called home, visitors have arrived from as far away as Australia and Japan. The museum displays her red Porsche, awards, stage outfits, and other memorabilia.