The only official gift show of the Wrangler National Finals Rodeo, The Cowboy Channel Cowboy Christmas is a Las Vegas tradition since 1986. The Cowboy Channel Cowboy Christmas features more than 500,000 square feet of show floor and 350+ exhibitors from across the United States. Attendees can find unique products including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. To add to the overall experience, attendees can also enjoy a number of interactive experiences, including the Ariat Rodeo Live Stage and the YETI Junior World Finals.

Features

Rodeo Saloon (South Hall, Level 1)

Every great “rodeo” needs a saloon. Join us in the Rodeo Saloon features specialty drinks.

Ariat Rodeo Live Stage (South Hall, Level 2)

This area is back again providing daily live entertainment. The programming kicks off with Anthony Lucia Live, followed by Conserving Country with host Shane Minor and Garrison Allen. The popular “Outside the Barrel” hosted by the one and only Flint Rasmussen then takes over the stage, with the RMEF Calcutta next up.

Here is the full schedule and times of the shows on the Ariat Rodeo Live Stage:
10:15 a.m. - Live with Lucia
11:30 a.m. - Conserving Country
12:30 p.m. - Outside the Barrel
1:45 p.m. - RMEF Calcutta

Cowboy Christmas Village sponsored by Clint Orms (South Hall, Level 2)

This festive area will include Christmas trees, daily appearances by Santa Claus from 11 a.m. – 2 p.m. and an area for kids to write a letter to Santa and drop it in a special mailbox. In addition, there will be photo walls to share your experience with family and friends.

Cowboy Commons (South Hall, Level 1)

A new area in 2024 is the aptly named Cowboy Commons – Where Friends Gather. Located in the remodeled east lobby of South Hall, Level 1, this eclectic area will offer a variety of elements for attendees, including a boot shine, hat bar, the Rodeo Saloon and a stage for acoustic performances and the RumpChat Podcast. Also re-locating to this area is The Cowboy Channel Stage, featuring a daily line up of engaging daily programming that includes Zero In, Rodeo Deep Dive Panels and the NFR Tailgate Party, among others.

Bites and Brews (South Hall, Level 2)

A series of custom food and beverage carts will be located on Level 2 of the South Hall for attendees to enjoy a variety of vendors to satisfy any appetite.

Wrangler Rodeo Arena (South Hall, Bronze Lot)

Featuring a seating capacity of more than 900 fans, the arena hosts a variety of events and competitions. The YETI Junior World Finals will feature contestants 19-years-old and younger competing in many of the events the pros take part in at the Thomas & Mack Center, including bull riding, bareback riding, saddle bronc riding, steer wrestling, girls and boys breakaway, team roping, tie-down roping, pole bending and barrel racing.

Schedules:
 
Pole Bending (17 & Under) & Barrel Racing (Junior) & Barrel Racing (Senior)
1 p.m. - 4 p.m.
 
Steer Wrestling
11 a.m. - Noon
 
Team Roping #10.5
9 a.m. - 11 a.m.