Experience Ram Truck activations at the Rodeo Austin Fairgrounds from Friday, March 14, to Saturday, March 29!

EXPERIENCE THE RAM TRUCK LINEUP AT RAM TRUCK TERRITORY:

The Ram Truck Territory is an interactive off-road course that gives attendees a firsthand look at the power, capability, and cutting-edge technology of the Ram Truck lineup, with professional drivers navigating guests through rugged terrain and thrilling obstacles.

Consumers will ride in the latest 2025 Ram 1500 models—including the Rebel, Limited, and Longhorn—as well as the Ram Heavy Duty lineup, featuring the Power Wagon, 2500 Rebel, and Limited models. Guests can also experience the Ram Truck brand’s legendary towing capabilities with rides in a Ram 3500 or Ram 1500 towing demonstration.

The Ram Truck Territory course at Rodeo Austin features a variety of thrilling off-road obstacles designed to showcase the power and capability of Ram Trucks. Attendees can experience Rolling Hills, which tests the truck’s suspension, and Staggered Logs, demonstrating ground clearance. The Dual-Banked Wedge highlights vehicle stability, while Moguls emphasize articulation over uneven terrain. For the ultimate challenge, the 18-Foot Hill Climb offers a dramatic 35-degree approach and departure, and the Rock Bed puts ride handling to the test over rugged terrain.

Test-ride participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.

RAM-SPONSORED MONSTER TRUCKS

The award-winning Ram-sponsored monster truck, the Raminator, will be available for thrill rides throughout the event. Plus, the Super Bowl edition Ram monster truck will be on display, featuring a special wrap for fans to take photos with.

RAM TRUCKS ON DISPLAY

Visitors can also explore a variety of Ram Truck models on display, including:

·       Ram 3500 Dual Wheel Crew

·       Ram 2500 Power Wagon

·       Ram 1500 RHO

·       Ram 1500 Longhorn

BONUS: EXCLUSIVE GIVEAWAYS AND SWEEPSTAKES

Participating riders will receive a Ram-branded gift (while supplies list) and will be automatically entered for a chance to win the 2025 Stellantis Sweepstakes where one (1) Grand Prize Winner will receive a vehicle credit in the amount of $100,000 valid toward the winner’s choice of a Stellantis vehicle from the Chrysler, Dodge, Fiat, Jeep®, or Ram Truck brands. A winner will be drawn in 2026.

LOCATION:

Rodeo Austin

9100 Decker Lake Road

Austin, TX 78724

DATES/TIMES:

Friday, March 14 – Saturday, March 29:

·       Ram Truck Territory:

o   Friday, March 14: 4:00 PM – 10:00 PM

o   Saturdays & Sundays: 11:00 AM – 9:00 PM

o   Monday - Friday, March 17-21: 11:00 AM – 9:00 PM

o   Monday - Friday, March 24-28: 3:00 PM – 9:00 PM

·       Raminator Monster Truck Rides:

o   Monday – Fridays: 3:00 PM – 7:00 PM

o   Saturdays & Sundays: 10:00 AM – 7:00 PM

·       Ram Truck Display:

o   Open during Rodeo Austin hours

§  March 14th: Opens at 3:00 PM

§  March 15th – 29th: Opens at 10:00 AM