Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests, and more.

Find it all at State Fair Park for the 84th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough sponsored by Mercury Marine and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments. Don’t miss the 84th Milwaukee Sports Show.

Schedule:

Mercury Marine Hawg Trough:

12:00 p.m: "Catching Summer Bass" with Mike Norris, Master Angler and Host of Outdoors with Mike Norris on WBIG 1280 AM
Mike Norris will present proven tips and strategies for catching largemouth and smallmouth bass during the "Dog Days" of summer. Mike is a fully licensed fishing guide on Wisconsin’s Big Green Lake and a 2025 Inductee into the Freshwater Fishing Hall of Fame. His tips and strategies for summertime bass will work wherever you fish for smallmouth bass.

1:00 p.m: "Extending Your Hunting Season with CVA Muzzleloaders" Tim Andrus, Host of Rush Outdoors TV; World of Rush Outdoors TV; and National Pro Staffer for Realtree
Tim Andrus will be giving away a CVA Muzzleloader at his presentation.

2:00 p.m: "Wisconsin Hunting Camps" with Loren Voss, Wisconsin Turkey Commander
Dive into the rich traditions and thrilling experiences of hunting in Wisconsin. Loren will share expert tips, captivating stories, and invaluable insights into the best hunting practices and locations across the state. Whether you’re a seasoned hunter or a curious beginner, this presentation promises to be both informative and inspiring.

3:00 p.m: "Smallie Success with the Ned Rig and and Other Top Lures." with Bill Schultz, Smallmouth Bass Legend  
Join Bill Schultz as he delves into the secrets of his smallmouth bass fishing success. Since adopting the Ned Rig in 2016, Bill has significantly boosted his catch numbers, reaching an impressive total of 33,359 smallies. This presentation is packed with insights for both seasoned anglers and newcomers alike. Bill will cover the techniques and strategies that have worked for him in various rivers and the renowned waters of Sturgeon Bay/Door County.

4:00 p.m: "Mastering Modern Bass Fishing" with Joe Thomas, Professional Bass Angler; TV personality and Host of Pelican’s Ultimate Match Fishing and Stihl’s Reel in the Outdoors with Joe Thomas on the Outdoor Channel Joe will demonstrate modern bass fishing tactics, lures and techniques. This seminar is designed to help anglers of all ages and skill levels catch more fish.

5:00 p.m: "Catch Your First Musky" with Steve Heiting, Professional Musky Angler and Freshwater Fishing Hall of Famer
Fishing Hall of Famer Steve Heiting will discuss tackle, lures, lakes and patterns that will help anyone who has ever dreamed of fishing muskies. In addition to his multi-media seminar, Steve will demonstrate in the Hawg Trough five lures every musky angler - beginner or pro - should use.

6:00 p.m: Pete Maina, North America’s 1 Authority on Muskie and Pike Fishing
Join Pete Maina as he explores the diverse techniques for working muskie baits. Learn why it’s crucial to avoid falling into repetitive patterns with your retrieves and discover the realities of modern-day fishing.  

Lumberjack Stage:

12:00 p.m: Milwaukee Dog Training Club Agility Demo
As the oldest dog training club in the Midwest, the Milwaukee Dog Training Club has been fostering a love for dogs and training excellence since 1929. They offer classes in obedience, agility, flyball, and more. Their agility demo highlights the incredible skills and teamwork between dogs and their handlers as they navigate challenging obstacles. Come and see their amazing dogs in action.

1:00 p.m: Timberworks Lumberjack Show
One of the most exciting events at the show is the Timberworks Lumberjack Show. There’s nothing like watching trained lumberjack athletes compete in a variety of events, including cross-cut sawing, ax throwing, chopping, speed climbing, a chainsaw race and everyone’s favorite, the log rolling competition.

2:00 p.m: Fastest Retriever: Qualifier 1
Watch as up to 12 dogs compete in the Fastest Retriever Qualifier Round, running individually down and back a 100-foot run. Each dog must retrieve a toy and cross both lines to qualify. The top three dogs with the fastest times from each qualifier will advance to the finals on Sunday for a chance to win cash prizes. This event is a crowd favorite.

3:00 p.m: Timberworks Lumberjack Show
One of the most exciting events at the show is the Timberworks Lumberjack Show. There’s nothing like watching trained lumberjack athletes compete in a variety of events, including cross-cut sawing, ax throwing, chopping, speed climbing, a chainsaw race and everyone’s favorite, the log rolling competition.

4:00 p.m: Milwaukee Dog Training Club Agility Demo
As the oldest dog training club in the Midwest, the Milwaukee Dog Training Club has been fostering a love for dogs and training excellence since 1929. They offer classes in obedience, agility, flyball, and more. Their agility demo highlights the incredible skills and teamwork between dogs and their handlers as they navigate challenging obstacles. Come and see their amazing dogs in action.

5:00 p.m: Timberworks Lumberjack Show
One of the most exciting events at the show is the Timberworks Lumberjack Show. There’s nothing like watching trained lumberjack athletes compete in a variety of events, including cross-cut sawing, ax throwing, chopping, speed climbing, a chainsaw race and everyone’s favorite, the log rolling competition.

6:00 p.m: Fastest Retriever: Qualifier 2
Watch as up to 12 dogs compete in the Fastest Retriever Qualifier Round, running individually down and back a 100-foot run. Each dog must retrieve a toy and cross both lines to qualify. The top three dogs with the fastest times from each qualifier will advance to the finals on Sunday for a chance to win cash prizes. This event is a crowd favorite.

Usinger's Cooking Stage

12:00 p.m: "Midwest Grill’n" with Mad Dog and Merrill
They want nothing more than to make everyone a better griller and have a ton of fun doing it. Mad Dog and Merrill travel the country performing in front of live audiences and hosting the TV series Mad Dog and Merrill Midwest Grill’n that shows viewers how easy it is to be creative and entertain in their own backyard.

1:00 p.m: "Cooking Gone Wild" with Starla Batzko
As a seasoned hunter and owner of Starla’s Seasonings, Dips, and Mixes, Starla brings her expertise in cooking and seasoning game to the stage. Starla’s recipes and tips are designed to be accessible to everyone, making it easy for both beginners and experienced cooks to create delicious dishes.

3:00 p.m: "Midwest Grill’n" with Mad Dog and Merrill
They want nothing more than to make everyone a better griller and have a ton of fun doing it. Mad Dog and Merrill travel the country performing in front of live audiences and hosting the TV series Mad Dog and Merrill Midwest Grill’n that shows viewers how easy it is to be creative and entertain in their own backyard.

5:00 p.m: "Midwest Grill’n" with Mad Dog and Merrill
They want nothing more than to make everyone a better griller and have a ton of fun doing it. Mad Dog and Merrill travel the country performing in front of live audiences and hosting the TV series Mad Dog and Merrill Midwest Grill’n that shows viewers how easy it is to be creative and entertain in their own backyard.