he Better Bennington Corporation (BBC) is thrilled to announce a festive celebration for Small Business Saturday. This annual event is a fantastic opportunity for the community to support local businesses while enjoying family-friendly activities, holiday cheer, and plenty of seasonal surprises!

The event kicks off at 1:00 PM with a variety of merchant and restaurant specials throughout the downtown area. Stay tuned for details on discounts, promotions, and exclusive offers from local shops and eateries — it’s the perfect time to get a head start on your holiday shopping while supporting small businesses that make our downtown so special.

A highlight of the day will be the return of the BBC’s Hot Chocolate Bar, featuring a delicious array of hot chocolate options with all the fixings — from whipped cream and marshmallows to festive toppings like candy canes and chocolate chips. Bring your family and friends to warm up and indulge in this sweet treat!

The afternoon will also feature live entertainment from the Four Corner Carolers, who will be spreading holiday cheer with classic carols. Plus, kids can meet Santa Claus and enjoy a fun photo opportunity with the jolly man in red. A few more surprises will also be in store for attendees, adding to the excitement of the day.

The event will culminate with a Tree Lighting Ceremony in Merchants Park, where families can gather to watch the town’s holiday tree sparkle and shine. A special theme for children will make the finale even more magical, creating lasting memories for families and friends alike.

“Small Business Saturday is an important day for our downtown merchants, and we are so excited to bring the community together for an afternoon of holiday fun,” said Jeanne Mintrone, Executive Director of the BBC. “Shopping local is vital to the success of our vibrant downtown, and this event is a great way to show support while enjoying all the festivities the BBC has planned.”

Everyone is invited to join in the festivities, making this holiday season one to remember. Whether you’re shopping for gifts, enjoying a seasonal treat, or simply taking in the sights and sounds of downtown, Small Business Saturday is a celebration of community and local spirit.