For the first time in Utah, we will celebrate World Fragrance Day with a festival of exhibition, sale and learning about the wonderful world of fragrance. The memory receptors in the brain are activated much more easily through the nose, so this will be an experience that will enter through your nose but will remain in your memory for a lifetime. Flowers, which are the raw material of the most famous fragrances and are also a permanent symbol of spring, will be part of this event.