Subaru is thrilled to welcome back, Subaru WinterFest, a one-of-a-kind music and mountain lifestyle tour that invites friends, family, skiers, snowboarders, music fans, and dog-lovers alike to bask in their love of adventure and all things winter!

The annual mountain destination event will feature nationally recognized Americana, bluegrass, indie, and electronic music talent presented by Harman Kardon. It will offer gear demos from latest gear and demos from Thule, Solo Stove, Mammut, Nordica, Dynamic Wax,100%, Luno, and Wilderdog. Delicious treats, warm beverages and tasty surprises will be provided from our friends at YETI, Kate's Real Food, Vafels, and Alpine Start. Subaru owners will enjoy VIP parking and special gifts while supplies last.

Gather your crew, head to Subaru WinterFest and join us for an incredible celebration at Sierra-at-Tahoe!

Schedule of Events:

March 19, 2025

8:00 PM - San Diego Latino Film Festival Presents: Sonido Latino Opening Night

March 20, 2025

8:00 PM - El mirador

March 21, 2025

4:00 PM - Broken Borders (Soy lo que nunca fui)
6:45 PM - Surgencia
8:00 PM - Frontera Filmmakers - Short Film Program

March 22, 2025

6:30 PM - The In Between
Location: AMC Mission Valley - Screen 2

8:00 PM - Closing Night LAS SABROSAS Concert & Celebration
Location: UCSD Park & Market

Date: March 19 - 22, 2025

Location: Various Venues in San Diego CA, USA

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