Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announced today plans to open a location in Atlanta, Midtown (Tower Square) at 675 W. Peachtree St, conveniently located at the North Ave Marta Station.  Members can join online through January 31 during the club’s Pre-Grand Opening Sale for only $.24 down and $10 per month with no monthly commitment.

For a limited time, members also have the chance to sign up for the PF Black Card®, the most popular membership, and get locked in at the lowest rate of ONLY $19.99 a month (through Jan. 31^st available for $.24 down and ONLY $19.99 a month, cancel anytime, an exclusive offer that will not be available once the club opens.) The PF Black Card®, which is typically $24.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, and access to all 2,400+ Planet Fitness locations throughout the United States, access to recovery rooms, among other benefits.

The new location will offer state-of-the-art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat screen televisions, fully equipped granite & tile locker rooms with day lockers and showers, and more.

"We are excited to bring another Judgement Free fitness experience to the Atlanta community,” said Emily Hastings, Director of Operations at the Flynn Group, a Planet Fitness franchise division. “We offer an affordable membership for a high-quality fitness center and welcome anyone, at any fitness level into our friendly, comfortable and non-intimidating environment. We encourage you to come check out our new location and see what our Judgement Free Zone® is all about.”

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Once open, the club will be staffed from 5 a.m. -11 p.m. Monday through Thursday, 5 a.m.-9 p.m. on Friday and from 7 a.m.-7 p.m. on Saturdays and Sundays.

“With physical and mental health top of mind for the community, Planet Fitness plans to expand its footprint in the greater Atlanta area, building additional clubs in seven counties in and around the city, over the next five years” said Kass McInnis, VP of Development at the Flynn Group “We look forward to bringing our welcoming environment, jobs, and foot traffic to the Midtown community.”

For more information or to join online, please visit PlanetFitness.com or follow us on Facebook, Instagram and TikTok.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of September 30, 2023, Planet Fitness had more than 18.5 million members and 2,498 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

Real Estate Inquiries:

Kass McInnis

[email protected]