During the November 10, 2022, Town Council Special Session, the Oro Valley Town Council approved zoning amendments and a revised master development plan for developer Town West Companies (Town West) to revitalize the Oro Valley Marketplace (12155 N. Oracle Road). The approved amendments and revisions reflect more than two years of effort, six neighborhood meetings, extensive technical review, numerous site inspections by decision makers and six public meetings.

The Town Council approvals allow Town West permission to build the following:

- Up to three hotels at a maximum building height of 49 feet, with an additional 10 feet for architectural features.
- Two apartment communities, with a total of 422 living units. These apartments will range from 29-39 feet in height.
- An entertainment district that is in a centralized location according to the conceptual site plan. The area is intended to have public amenities such as a splash pad, playground, gazebo and park area. To enable full provision of recreational amenities, Town West and the Town of Oro Valley must finalize a separate agreement.
- A restaurant cluster with a courtyard/plaza adjacent to the existing transit stop.
- Two drive-thru uses.

Work will begin within the next two to five years, dependent on economic conditions. Once finished, the area will be rebranded as the Oro Valley Village Center.

“The changes Town Council approved will provide the Oro Valley Marketplace owner greater flexibility to invest needed capital into the retail center to reimagine the property as the Oro Valley Village Center, providing a vibrant place to live, work and play,” said Oro Valley Mayor Joe Winfield.

“After many years of having a struggling commercial center, the Town began to work with the new owner of the Marketplace, Town West, in pursuing a reimagined center that will hopefully serve as a focal place for our residents and visitors to enjoy,” said Interim Town Manager Chris Cornelison. “Through continued conversations and adjusted plans, Town West provided the Town Council with an agreeable concept intended to breathe new life into the center. We look forward to seeing the center achieve its potential.”

Town West acquired the Oro Valley Marketplace in 2019 and soon began working on a plan to revitalize the commercial center. The Town of Oro Valley would like to express appreciation for Town West’s investment of significant resources to revitalize this underperforming commercial center.  This effort required time, patience and extensive resources to achieve a plan that reflects Town of Oro Valley values.

“This is great news for everyone. We are very happy for the Town of Oro Valley and the community at large,” said Keri Silvyn of Lazarus & Silvyn, representing Town West. “We are looking forward to working with the people of Oro Valley and a great partnership with the Town for the development of the reimagined Oro Valley Village Center.”