In July 1996, Roger Louer and several of his best friends bought 11 acres of vineyards in Napa Valley, 
near Calistoga. Originally, there was no plan to produce wine. But after a few years of selling grapes to 
some of Napa Valley's top wineries, they decided to take the plunge into the winemaking world.

Roger writes: "Friends from around the Country would come visit my wife and me, stay in the Napa Valley, 
and became emotionally invested in what we were doing. So I thought, why not invite our friends to become
part of the winemaking process, and make them partial owners?

Sharing that process with our friends has been the key to our success. With partners all over the country, 
we have ambassadors in many major US markets. They help gain recognition for the brand by introducing 
it to their favorite retailers, restaurants, and distributors in their own backyards. This grass roots approach 
has been crucial to our growth.

Today Triumph Cellars Wines are represented throughout the country by distributors and brokers who 
carry our five vintages. We are proud of our Small Winery status of just aout 10,000 cases a year. And 
prouder still, of all our continued friendships."