The following vision statement is excerpted from the Downtown Revitalization Task Force Phase I Report, August 1990:

South Pasadena is a desirable community in which to live and work. Although located in the midst of a sprawling metropolitan area, it is a unique small town with main street commercial areas at its heart surrounded by traditionally family-oriented neighborhoods. South Pasadena has quality education, a strong religious community, an extensive network of parks and a rich architectural heritage. Dynamic civic organizations, a population of ethnic and cultural diversity, and a vital seniors' group further enrich our small-town quality of life.