The Greater Talladega Area Chamber of Commerce is an action association designed to meet business community needs. It is a voluntary organization of small and large businesses, professionals, and interested individuals who join together to advance the interests of the community. It is a legislative representative, an information bureau, and a business resource tool. The Chamber is run by its members through an elected board of directors who serve without pay. The board determines policy and hires the professional staff.

Committees, composed of Chamber members, are the driving force of the Chamber. They accomplish an organization's goals and objectives.

Financed on a voluntary basis, the Chamber's expenses are apportioned among its members. Chamber membership is an investment in the present and future of the Greater Talladega Area. Any firm or individual sharing a common interest in community improvement is eligible for membership.