The purpose of International Pop Overthrow is two-fold: one aim is to give every worthy band who’d like to play their music in a festival atmosphere the chance to do so, and the other is to bring pop music the attention it so richly deserves. We have made great strides to that end, garnering press in several noteworthy papers and blogs in each city in which we hold the festival, and creating a very positive buzz about pop music within the independent music community. In addition, every artist who plays the festival feels as if they’re part of something fulfilling, being on bills with like-minded artists with whom they can bond, and playing in front of an audience who will “get” their music.