One of the most iconic buildings on Park City's Main Street, the building originally known as THE ALAMO (for obvious reasons) was built in 1905 by the M. S. Ashiem Merchantile Company on property adjacent to its thriving, landmark store, this Mission style structure was one of the few brick commercial buildings on Main Street in its day. The building has design features unique to Park City. It is a Spanish colonial revival design with decorative Queen Ann brick work, and an interior ceiling composed of a series of barrel vaults. Until 1911 the building was occupied by the Utah Independent Telephone Company, a rival exchange which eventually merged with Rocky Mountain Bell.