Object :
To encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
The development of acquaintance as an opportunity for service;
High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society;
The application of the ideal of service by every Rotarian to his personal, business and community life;
The advancement of international understanding, good will, and peace through a world fellowship of business and professional men united in the ideal of service