Mission:

"We Exist to Serve, Protect & Promote Our Members". 

Our mission is to foster the growth, development and prosperity for Ruidoso, Ruidoso Downs and the surrounding area.

About Us:

The Chamber of Commerce exists to serve its members and our Community. The friendly Staff at the Visitor's Center are here to assist the guests that come to Lincoln County.

The Ruidoso Valley Chamber of Commerce welcomes you to experience the ultimate Playground of the Southwest. Whether vacationing, developing business or connecting with the community, The Chamber has the answers for you. Lincoln County is home to a rich history, seasonal recreation and world class entertainment. Enjoy winter skiing or snowboarding at Ski Apache, summer at the Ruidoso Downs Racetrack and year-round on the hiking and mountain biking trails of the Lincoln National Forest. Don’t miss a show at Spencer Theater, Inn of the Mountain Gods or from some of the local troupes. Festivals abound year-round with the Ruidoso Art Festival, Festival of Lights, Golden Aspen Motorcycle Rally and Mountain of Blues Festival. Perfectly situated, our mountain resort is ideal for weddings, conventions, or family reunions and has everything including horseback riding, golfing, shopping, dining and art. Try your luck at one of the three area casinos and on the horses.