About Us
The Third Avenue Village Association's vision is to be the premier pedestrian business district that is a unique blend of entertainment, dining, retail, professional, and residential uses. Embracing its historic character and diverse community, the District is also the center for cultural, civic and social activities for the entire South County.

The Third Avenue Village Association's mission is to focus its energy and resources on realizing its vision of Downtown as the business, entertainment and social center for the community--we accomplish the mission by being the unified voice for Downtown Chula Vista, representing our members and promoting economic prosperity.