The motel is a striking sample of western American culture. It is the most prominent landmark in Holbrook and also one of the most noticeable in Northern Arizona along Old Route US 66.

Many people remember the road trip adventures they took as children in the backseats of the family car along Route 66. Quite a few of these people return to Wigwam Village #6 to stay in the motel again. The nostalgia of yesteryear's adventures brings them back and gives them a piece of Western U.S. culture they remember from their youth. Newcomers also enjoy the unique setting of the Wigwam Village. Children and adults alike are excited to sleep in a wigwam. A classic car display is present in the parking lot outside of the wigwam sleeping units.