Houston Premium Outlets
29300 Hempstead Rd
Cypress TX 77433
Email: [email protected]
Description:
The first-ever collaboration between Refinery29 and Simon will bring Refinery29 into the physical world of retail. These fashion and retail powerhouses have joined forces to create custom fashion activations that merge the digital experience of online, mobile and social elements and physical in-person experiences to maximize the social aspects of both with The Shopping Block.
The Shopping Block will make a much anticipated stop at Houston Premium Outlets offering consumer touch-points around fashion, discovery, and community. The event design, inspired by modernist artists such as Donald Judd and Dan Flavin, as well as the art and architecture of Marfa, Texas, will provide a variety of features that appeal to the millennial audience, including:
· Indie Boutiques + National Brands: Refinery29 and Simon will invite indie boutiques with local reach and relevance to participate along with very best national retail brands in The Shopping Block. This creates a rich set of opportunities for millennials to pursue their own “indie-luxe” style in one convenient shopping extravaganza.
· Stylist Concierge: The Shopping Block attendees will receive curated style guides that highlight fall’s biggest trends, and where to find them at Simon retailers.
· Guest Hosts: At each event, city insiders—chosen from local tastemakers in style, fashion and lifestyle industries—will be featured as hosts.
· Sweepstakes: Shoppers can participate in a digital sweepstakes at the event for a chance to win retail prizes valued at a minimum of $1,000, from Simon premier retailers.
· Beauty Bars: Makeup artists will be on-hand at pop-up beauty bars to give shoppers mini makeovers, and share the latest beauty tips from the experts at Refinery29.
· DIY Station: The Shopping Block guests will have an opportunity to personalize tote bags, taking inspiration from Fall 2014 runway trends.