Following the success of the Beach Road Weekend Music Festival in bringing in thousands of tourists from across North America and the world to Martha’s Vineyard, the Edgartown Board of Trade has partnered with Innovation Arts & Entertainment to bring their marketing and logistical expertise to the effort. IAE then partnered with a21, the co-producers of the South Beach Food & Wine Festival and NYC Food & Wine festival who rank among the top Culinary Event Festival producers in North America. A21 are known for their expertise in curating the participation of top chef talent and bringing in incredible brand partnerships and sponsorships.