Goals for the Latino Heritage Festival are:

Provide the public with a family oriented event filled with learning through music, dance, food, children’s activities, arts and cultural exhibits from various Central and South American countries.

To emphasize the uniqueness of our culture by demonstrating that we are a diversity within a diversity in the Latino community.

To create a venue to showcase Iowa-based performers, artisans, cultural craftsmen and artifact producers.

Through distinct activities and exhibits, educate the youth to a better understanding of the Latino culture and to teach them tolerance and appreciation of diversity